What School of Bias is

Who built this

The platform was created by MSc postgraduates who wanted to teach behavioural science in a way that was genuinely engaging rather than purely academic. Each lesson is built around real studies and uses interactive tools so you experience the effects directly rather than just reading about them.

The courses focus on the areas where behavioural science has real consequences for people: how they spend money, make health decisions, and navigate systems that are often designed to work against their interests.

Where the research comes from

The lessons draw on research from organisations that are actively running behavioural science studies in the real world. This includes work from The Behaviouralist and the Behavioural Insights Team, both of which produce rigorous, publicly available research on how people actually behave in markets, health settings and public services.

That applied work sits alongside the canonical papers that established the field. For example, Kahneman and Tversky's work on anchoring and prospect theory and Thaler and Sunstein on choice architecture and nudging. The courses try to give you enough context to understand what those papers actually found and why it matters.

The library

Alongside the courses there is a reading list covering the books behind the science. It spans behavioural economics, cognitive psychology, neuroscience and decision theory, and includes both the texts that established the field and more recent work that builds on or pushes back against them. If you want to go further than the lessons take you, the library is the place to start.

Users can suggest books directly. Each submission goes through an automated relevance check before it is added, so the list stays focused on work that is actually about human behaviour and decision-making rather than adjacent topics.

The journals

The journals section lists the academic publications where the research behind the courses originally appeared. If a study is referenced in a lesson and you want to read it in full, the journals page tells you where to look. These are the publications where the field is still actively developing, and where the studies that will shape the next round of courses are being published now.